Friday, May 6, 2016

Charbroil Grill social media spots

In March, I was hired to direct three stop motion spots to be produced by McBeard for Charbroil Grills. From stylized 2.5D downshooter animation to 1:1 scale animation, we truly found out how versatile the shooting space at Platypus Pictureworks could be!

These spots were really enjoyable to make! (Though animating that realistic steak did actually get me pretty hungry.)

Director/Producer: Pete Levin
Creative Account Manager at McBeard: Kathleen Curran
Animation Team Manager at McBeard: Vick Trochez
Producer: Musa Brooker
Director of Photography: Eric Adkins
Lighting Technician: Ian Raymond
Production Designer: Kyle Arneson
Fabricator: Emily Franz
Puppet Fabricator: Tennessee Reid Norton
Animator: Hilary Lile
Animator: Misha Klein
Animator: Pete Levin
Senior Editor & Motion Graphics at McBeard: Matt Wells

Here are the first two spots:
A video posted by Char-Broil (@charbroilgrills) on


A video posted by Char-Broil (@charbroilgrills) on


UPDATE - Here's the third!

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2 comments:

  1. Jin KiunNovember 7, 2023 at 11:10 PM

    Finding the unique social media pages of Charbroil Grill, an ideal spot for grilling those who are fans. Learn delicious techniques and recipes. Look for the world of stunning fraud dissertation topics for those hunting for academic research, resolving financial confusion and improving scholarly awareness.

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  2. kameez shalwar mensNovember 25, 2025 at 9:45 AM

    Really impressive work! The way you brought such versatility to the spots—from 2.5D stylized shots to full-scale animation—really showcases the creativity and craft of your team. That steak looks almost too real to eat!
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