Thursday, June 26, 2014

Cardboard animation for Google!

A few weeks ago, I got a call to work as an animation director on a project for Google and jumped at the chance! Google's got a bit of a legendary status as a cool place to work and I wanted to try out some of the cafeteries on their campus at the Googleplex in Mountainview, CA. Nick Carbonaro, a talented director that I worked with on a series of Ronzoni commercials, would be directing this spot and remembered me from our previous work together.

I brought the incredible Musa Brooker along for the ride to animate with me on the spot. We were total tourists when we got to Google:


We actually shot the spot up in Sonoma with Colin Blackshear & Josh Livingston with a crazy moco camera rig at their production house, Film Country. Director of photography was David Jacobson.


Check out the Cardboard app for Android.

The animation ended up being a demo for Google's Cardboard. The big surprise of Google i/o Conference this week, Cardboard is literally a package made of cardboard that unfolds into VR goggles that will work for your Android phone.

Photo courtesy of @sree_raman

You can scroll down the page HERE to step through the animation.

Musa at work.

Google's gotten the ball rolling and I'm really excited to see where developers are going to take this from here...

3 comments:

  1. Its very creative like Top website design company in USA. They use some of animation like you.

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  2. Recently, I had the pleasure of watching out this unbelievable cardboard animation that was done for Google, and man, it was so hypnotizing! It was quite impressive how much creativity and craftsmanship went into creating those cardboard characters. It is amazing that something so plain and simple as cardboard can be turned into such an interesting, active visual experience. Kudos to the talented team behind this project! Well, if you are seeking top react native app development service from where you can execute your invention into existence, I strongly suggest to figure out best available ones. And they can bring your dream to life!

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